HerStory
Elizabeth Kathryn O’Hanlon, a strategic maestro and marketing maven, has been navigating the tech roadmap since 1996. From the foundational days of Virgin Media to shaping the future of Entrepreneurship at the London School of Economics in 2023, Elizabeth’s journey is a testament to her passion for impactful change, marketing democratisation and growth of global entrepreneurial revenue.
EKOH´s Marketing Reinvented solution for 21st Century smart entrepreneurs in the global impact and innovation economy, takes a human-centric, story telling approach with brand purpose at it´s heart. A tailored wrapping and stacking of people talent and tech productivity for optimised ethical profitability in line with the Sustainable Development Goals.
Where Creative thinking and Strategic Expertise Meet
Hybrid Marketing Operations
Sustainable, Scalable Solutions
Working as both an in-house Head of Marketing and fractional hands-on chief marketing officer in the entrepreneur and start up space, Elizabeth has a detailed perspective on all aspects of business marketing operations. Knowing where the pain points are, where the blockages occur, where the stress levels creek, where the KPI´s stop the results and where the budget gets wasted.
It´s time to optimise, prioritise and strategise.
Combining a wealth of marketing experience , the EKOH 0.5 Marketing Reinvented Model 2024 to 2030 takes flight to achieve new heights of productivity, agility and scaleability.
A harmonious blend of cutting-edge AI and a human-centric approach designed to do more with less, drive budget and people optimisation; while cutting burnout and securing ethical pay.
52% of marketers fear burning out and 49% are demanding changes to their working patterns to mitigate stress.
Employees average a 60.2% burn out rate, with the highest issues including lack of focused task time and poor work life balance.
Average pay Male £49,141 Vs Female £29,443
UK advertising & marketing sector in 2019 was £17 billion. Forecast for 2024 is £35.84 billion.
Now There´s a Better Way.
It´s not surprising most marketing fails. Those in charge have rarely done the job.
Productivity & Creativity
The key to successes has been the ability to think strategically and creatively. Knowing how to weave the right marketing and PR elements together; blend medias and channels together; knowing how to create, build and distribute stories that sell; knowing the importance of thought leadership in disruption and innovation adoption; knowing marketing is a solution and in constant change; knowing the power of forecasting for broadcasting.
And critically, how to build in-house Agency teams through hybrid in-house to outsource niche skills and talents. Agencies do not keep it all in-house but most businesses do.
The main cause of marketing failure.
In-house to Outsource Resourcing
0% Corporation Tax with Ethics
Global Impact Foundation
Elizabeth is currently based in Ireland and the Isle of Man with a vision to create a Global Impact Foundation to support social entrepreneurship, enabled by the Nation´s 0% corporation tax and digital free port location - with a combined cluster of cognitive creative and critical thinking workforce for the 0.5 Industrial Revolution.
EKOH Impact Marketing, a profit with purpose venture, is on a mission to democratise marketing, protect investment and navigate the best marketing strategies and operations to secure market revenue and impact growth – whilst eradicating burnout and securing ethical pay in marketing.
If you would like to know more or are looking to relocate to a safe zone in global uncertainty and chaos, please get in contact. Or even better, why not join us for a strategy, adventure and retreat emerald Isle escape in the 0% tax haven with ring fenced banking and a digital free port?
Education
London School of Economics & Political Science
Cardiff University, International School of Journalism
1995 B.A. Journalism, Film and Broadcasting
High level strategic media operations, war journalism, media ethics, reality television and the future of media development.
Part of the international leading Journalism school for the BBC, Navy and global political PR teams - and more.
Institute of Leadership Management
2010 Diploma in Business Coaching & Management
Chartered Institute of Marketing
2023 Social Entrepreneurship
Fast track education on the new global entrepreneurship hybrid model to support the UN Sustainable Development Goals.
The EKOH Marketing Reinvented business model was built to power radial and scalable revenue and impact output growth, whilst eradicating the excessive burnout rate of marketeers due to impossible task levels and under resourcing.
A blend of people and AI purposing, stacking and streamlining to fuel marketing impact through new technology and trusted old PR and marketing techniques.
1998 & 1999 Diploma and Advanced Certificate